AndrewHapp GDS 120
Wednesday, December 1, 2010
Wednesday, November 3, 2010
Jeep
Creative director: Ronald Ng, NUM
Art Director: MUN, Eric Hor, Gary Lim, Willeon Leong, Hans Lee
Locally, Jeep had the baggage of being a car for only the rough and tough. This limited sales opportunities enjoyed by the other "mass" SUV marques. To over come the problem, we designed a series of posters that promoted Jeep's superior all-terrain capability- using a clean, more modern approach, which has proven to be very appealing to young executives.
Art Director: MUN, Eric Hor, Gary Lim, Willeon Leong, Hans Lee
Locally, Jeep had the baggage of being a car for only the rough and tough. This limited sales opportunities enjoyed by the other "mass" SUV marques. To over come the problem, we designed a series of posters that promoted Jeep's superior all-terrain capability- using a clean, more modern approach, which has proven to be very appealing to young executives.
Wednesday, October 27, 2010
Wednesday, October 20, 2010
Wednesday, October 13, 2010
Tuesday, October 12, 2010
Main Street Inn
The emphasis was to be on the quality of food, a hint of elegance, but not over the top elegance to scare away your casual diner/client as well.
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