Jeep

Creative director: Ronald Ng, NUM
Art Director: MUN, Eric Hor, Gary Lim, Willeon Leong, Hans Lee

Locally, Jeep had the baggage of being a car for only the rough and tough. This limited sales opportunities enjoyed by the other "mass" SUV marques. To over come the problem, we designed a series of posters that promoted Jeep's superior all-terrain capability- using a clean, more modern approach, which has proven to be very appealing to young executives.